Clearwater Starbucks Being Boycotted By Scientology

Actually, this “new” design is a throwback to the original Starbucks logo, which is in line with CEO Howard Schulz’s call for the coffee empire to return to its roots. Brand Autopsy and Brand New both examine elements of the evolution of the logo. All these changes they’re making! Starbucks seems to think that incorporating a redesign of its original logo, breasts et al, will return it to its roots.

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