Russell Simon Jr

Russell Simmons could have worn the Padres hat left for him by Rick Parkhill, CEO of iMedia Communications. Instead, Simmons stuck with the crooked Yankees cap he brought with him. “The hip-hop community is the best branding community in the world,” Simmons told the crowd, insisting that labels such as race, ethnicity and gender are all subsumed by the larger hip-hop umbrella. “Hip-hop builds brands.

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