Nbc Sports Nbc

“Gear”
targets auto enthusiasts and mixes
racing, stunts, challenges and celebrity guests. NBC announced the show as a
pilot in the winter, but the project has not yet been added to the network’s
year-round schedule, which was unveiled in May. The network sees “Gear” as
potentially attracting lucrative automotive advertising, having previously made
high-profile product-placement deals with automakers such as Nissan (”Heroes”),
GM (”My Own Worst Enemy”), Ford (”Knight Rider”) and Honda (”Last Comic Standing”).

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