Vish Makhijani
Now that marketers are getting the hang of traditional search, many are looking to new channels, including video and mobile. 43% of participants are interested in contextually targeted advertising attached to video search results, while 40% are interested in mobile search. But most respondents said pricing would need to be the same as or less than it is for traditional search advertising. Pricing was also an issue in paid search.
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Tags: marketers, mobile search, new channels, participants, qi lu, respondents, search advertising, targeted advertising, traditional search, video search, vish makhijani