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Navic offers sophisticated campaign management tools that use data to optimize the delivery and placement of targeted interactive television media. Microsoft said the acquisition would allow Microsoft to be able to facilitate enhanced digital advertising across online and (notably) offline environments. Navic Networks will fall under Microsofts Advertiser and Publisher Solutions (APS) Group, which includes [...]

All of this data is consistent with what Charlene Li and Josh Bernoff talk about extensively in their new book, Groundswell. Net, this leaves me convinced that despite all of the buzz around the growth of new media and/or digital advertising, neither will replace existing modalities for some time to come. Yes, Scoble, that’s why [...]