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Just prior to the turn of the century, John Madden, the former Oakland Raiders coach and jolly, fat man analyst plastered his own rounded features on to the cover of his product. Perhaps marketers felt an NFL athlete’s star power sold more copies than Madden’s portrait ever could. Beside, if you look at Madden, he’s [...]

Hayzlett talked about 2 key marketing rules. - Is anyone gonna die? - Are we going to be break the law? If the answer is ‘no’ to both an idea can be considered. He feels that ‘marketers exist to create tension’ and his role is to push people - Internal and external - to the [...]