It probably wont come as a big surprise to readers of this blog that healthcare marketing is also hurting. The unfortunate reality is that the healthcare marketing problem is not just about bizarre and unintentionally hilarious advertising. Too many healthcare companiesjust dont deliver on these essential marketing tenets. So, instead of building a relationship with [...]
Continue Reading...The Spirit of Massachusetts is… The spirit of health care reform! Massachusetts, famous in health care reform for diving head first into universal health coverage, is now making news as the state senate proposes to ban ALL gift to docs from pharmaceutical companies. That’s right, not even a cool pen would be available to drug [...]
Continue Reading...The dream lab is a long, narrow room and it is kept very clean. Mighty autoclaves whir constantly, sterilizing all of the equipment we have used, wiping away all traces of DNA, leaving a clean slate. One whole wall is covered in the samples collected during the day, waited to be analyzed, sorted, processed and [...]
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