Nbc Sports Nbc
Monday, June 16th, 2008“Gear”
targets auto enthusiasts and mixes
racing, stunts, challenges and celebrity guests. NBC announced the show as a
pilot in the winter, but the project has not yet been added to the network’s
year-round schedule, which was unveiled in May. The network sees “Gear” as
potentially attracting lucrative automotive advertising, having previously made
high-profile product-placement deals with automakers such as Nissan [...]