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Hayzlett talked about 2 key marketing rules. - Is anyone gonna die? - Are we going to be break the law? If the answer is ‘no’ to both an idea can be considered. He feels that ‘marketers exist to create tension’ and his role is to push people - Internal and external - to the [...]

Pope Benedict XVI will be the second pontiff ever to visit the White House. The first, Pope John Paul II, visited America during the Carter administration. Gillespie says the President and the pope share many common concerns the culture of life, the fight against aids, and combating global disease. The White House welcome ceremony [...]